Why is Stanford men's head basketball coach Mike Montgomery apologizing? Because we have transitioned from a results-driven society to one that has become obsessed with the process. Somehow we went from Raiders' owner Al Davis telling his team to "Just Win Baby" to managing a bunch of babies who have yet to accomplish anything.
Allen Crabbe is the Pac 12's leading scorer and a standout player for Cal. TV cameras caught coach Montgomery giving Crabbe a shove during a timeout. After Crabbe half-heartedly ran upcourt on Cal's possession, Montgomery called the timeout, got close to his player and yelled, "Do you want to play?"
Here is the disconnect... it isn't about the process it IS about the result. Ask any college head coach who lost his/her job because enough games were not won, despite trying to win with good kids who go to class and represent the University well.
We have become accustomed in the age of camera phones to assume that someone is watching us at every moment. Coaches must operate the same way... they can dog-cuss a player and motivate however harshly, but if you lay your hands on a player you're done... end of story.